DEFINING STRATEGIC PRIORITIES OF MARKETING OF AGRICULTURAL GOODS PRODUCT POLICY

A. L. DICHENKO

Анотація


The theoretical study and practical implementation of product strategy farms is crucial, because this part of marketing activities provides competitive product and competitive advantages of the above entities, creates conditions for higher profits, customer loyalty, efficient and sustainable development in the long period . In a competitive and dynamic marketing environment there is a constant need for updating and improving the marketing of commercial policy and strategy. In the article the basic functional marketing strategies of agricultural goods produced by domestic enterprises and sold in the markets of agricultural products.

 Based on the data analysis set out priority areas of marketing commodity policy, including: a modern complex formation of the main priorities of strategic development of domestic agricultural enterprises and key factors influencing it; the need to gain important strategic goal-setting in the sustainable development of farms as a means of adapting internal environment for opportunities and threats (external environment) of the entity; establishment of basic concepts in the strategic management of ICC farms.

On the basis of dslidzhen offers developed by the latest circuit interconnections basic concepts of strategic management system ICC agricultural enterprises, which can be used both in theoretical problems of light production and marketing of agricultural products, and practically applied agricultural producers. In addition to articles on key areas of innovation in the marketing of commodity policy farms highlighted problems and the need for innovation and differentiation, the following classification: trends and innovations are typical effects that accompany the implementation of innovation.


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