The article is dedicated to the actual problem – the economic potential rural areas, which are the subject of research of many modern scientists. As the research task, author attempts to analyze and summarize approaches to the definition of the economic potential rural areas and its structure. Methodological and theoretical basis of the study is the work of domestic and foreign scientists in the field of agricultural policy, economics and rural development. The work is based on a wide range of general scientific and special methods. In particular: theoretical generalization and comparison, structural and logical, and others.

Based on the analysis author determines the economic potential rural areas as a quantitative and qualitative assessment of the likely outcome of the efficient use of resources, competencies and capabilities that are available in a particular rural area within a defined planning horizon.

In contrast to other definitions, author proposed approach which determines economic potential as a category of management, which provides integrated assessment of resources, competencies and opportunities for rural areas development in the circumstances. This allows assessing the prospects for rural development from the standpoint of the interests of all stakeholders who collectively represent local government, business and public and emphasize the specific influence and expectations of each of the parties to the current and projected state of the control object, which is the process socio-economic development of rural areas.

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