FACTORS AFFECTING RELATIONS DEVELOPMENT IN THE PROCESS OF INTERACTION BETWEEN JOINT ENTERPRISE PARTNERS

Анотація

The problems of interaction between participants of business processes within the concept of relations marketing today are quite relevant. Developing of the effective organizational-economic mechanism of realization of the concept requires study and evaluation of the factors that affect the formation and determine the development of relations of business partners in the whole.

The aim of the article is to study the major factors that affect the formation and development of inter-firm relations in business networks. The specifics of relations of joint business activity are theoretically grounded. It has been determined that a comprehensive evaluation and measurement of the efficiency of the relationship is a necessary part for the successful development of enterprises.

In the article the theoretical and applied aspects of the concept of partner relations are studied. The main performance interaction indicators that result from the evaluation of partners' cooperation were underlined. The factors that determine development of effective relations were defined and discussed in detail. It has been noticed that development of relations in a joint enterprise is influenced by the factors that have different nature and mechanisms. It has been suggested to systematize these factors according to their influence on the formation process and development of relations.