THEORETICAL APPROACHES TO THE INNOVATIVE ACTIVITY OF THE AGRICULTURAL ENTERPRISES

Анотація

In scientific sources conceptual basis of innovation management of companies determined at the highest levels of government, not the companies. In addition, it was analyzed problems in relatively stable business environment that is inadequate to those conditions, which are in Ukrainian agribusiness now. Based on this theoretical and methodological foundations of marketing innovation management of agricultural enterprises in need of clarification and improvement.

There is an interpretation of innovation in the narrow and broad sense. In the narrow sense we interpret the innovation as the end result of creative activity in the form of new or improved products offered on the market; new or improved process used in practice. It concludes: firstly, innovation becomes itself only if its implementation in production or applications; secondly, innovation should not be identified with the innovations or changes, or vice versa.

In a broad sense, the content of innovation is defined as the achievement of the human mind (ideas, inventions, discoveries, improvements, etc.) aimed at improving the efficiency of economic activity in a particular industry, in the production of tools and products of labor, the use of more efficient technologies, new energy sources, improving the forms of work organization and management, financial, trade and social and political institutions, forms of international cooperation, etc.