GESTALTIC APPROACH IN PROVISION MANAGEMENT OF CONSUMER

M. F. PLOTNIKOVA, O. F. PRYSYAZHNYUK

Анотація


The study illustrates the approaches of systemic psychological formation of the image (thought forms) as a mechanism of management of society and processes in it with the aim of providing foundations for lasting development. It is established that the asymmetries and imbalances in the development of rural areas are a consequence of the lack of a systematic approach in the management, insufficient infrastructure facilities, low level of activity of residents with respect to changes in the situation and ensure accountability residing in the territory for the consequences of their actions.

 Identified mechanisms to ensure the sustainability of social systems on the basis of formation of socio-economic interest of participants of public relations, securing public-private partnerships and the formation of the world outlook of information work that creates the foundation for long-term national food and economic security while the restoration and enhancement of the natural resource potential of the area.

 Research proves that thought-forms are the basis of changes in society and socio-ecological processes that they accompany. Therefore, the awareness of their role and socio-economic consequences of the formation of the participants in public relations and professionals is a systematic phenomenon with a long response in space and time. The impact of outreach activities to members of the rural society certifies the effect of the accumulation calculus-energy-informational character, able to independently determine the vector of development.


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