THEORETICAL PRINCIPLES OF SUNFLOWER MARKET IN UKRAINE

Анотація

In the article the theoretical basis of the market of sunflower, highlights current trends in the market of cultural factors influence the marketing environment and the market prospects for its growth. The state and problems of formation of the market of sunflower seeds and identified key factors for the successful development of the sunflower.

Sunflower is considered one of the few crops that are in high demand both in the domestic and foreign market, enables agribusinesses receive high profits.Sunflower seeds are used as a valuable food product and widely used by various sectors of the processing industry.

One way to improve the efficiency of sunflower seed is the introduction of modern technologies and sunflower particular importance is the use of energy saving technologies, and on this basis, the growth of productivity. The analysis of efficiency of sunflower showed that: sunflower seeds has a stable demand at different times of the year, indicating that its high liquidity and attractiveness of exports; to ensure the growth of sunflower seed of great importance to the concentration of crops in regions with the most favorable terms; sunflower production in recent years is one of the most highly profitable production in agriculture.