The reputation and image seems to be nothing without it, media is the most powerful tool of communication
DOI: http://dx.doi.org/10.31548/philolog2019.02.098
Abstract
Abstract. In the article, we consider the image as a certain synthetic image, created in the media about the object of image. The main provisions presented contain elements of novelty in accordance with the evolution of social needs and the globalization of the information and media environment. In this study the author try to reveal the essence of the organizational culture the context of interrelation of formation of image of the country. Important psychological readiness to evolve that is the base for forming the image the country. The article investigates the role of media professionals in creating the image of the political leader and the state, considers some aspects of professional activity and methods of image-makers' work. The generalization is made on the basis of the experience of practitioners, image-makers of politicians concerning the creation and dissemination of author's practical and scientific technologies, the introduction of a positive image color of the object (subject of the image) and author's research. XXI century gave a generation of image-maker scientists and public figures of a new formation which cannot run a state system without professional skills. Economic and political success of the country largely depends on the professionalism of image makers, which in this context can be called innovators and inventors, after establishing a reputation, influence and appropriate for the audience, building inter effective multidisciplinary communications, effective projects - a new technology, new scientifically proven tool for achievement of the goal. In order to strengthen the rating of the state in the media, we propose paying attention to the image-making specialists to those factors that influence the positioning of Ukraine in the world, in particular, the activity of opinion leaders - the first people of the country, which we consider an integral part of the image of the state. in the formation of the image is important word, an account in social media, (reputation) of each person. The content of this work captures the essence of problems creation of a positive image of Ukraine in the media that fully reflected in the monograph "Formation of Ukraine's image in the media."
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