PECULIARITIES OF THE MARKETING COMPLEX OF POULTRY ENTERPRISES

Анотація

The peculiarities of the marketing complex of the enterprises on the local market of eggs have been analysed. The peculiarities of the competitive situation among the leading producers of chicken eggs have been determined on the basis of the conducted analysis by the method of construction of the competitor chart.

The peculiarities of the marketing leading business leaders in the domestic market of eggs studied the characteristics and structure of their marketing departments and found that their marketing system should be improved and should be aimed at resolving the key tasks set by the manufacturer.

The procedure for distribution of egg products has been analysed, that allowed to substantiate the promising directions for improvement of the marketing complex for the local poultry enterprises.

In order to reconcile the economic interests of the industrial and commercial areas is recommended to improve sales activities. This includes the creation of wholesale markets selling agricultural products, the creation of which also concerned the local executive authorities, as major benefits from activities such markets receives the region where they are located. In addition, the wholesale markets should be considered as part of the region's infrastructure (like roads or ports), because they affect the proper flow of food between producer and consumer.