Аdvertising in the mass consciousness of the Ukrainian society
DOI:
https://doi.org/10.31548/philolog0(263).2017.0125%20-%20134Abstract
This scientific article presents the data obtained as a result of socio-linguistic studies, which were directed on the determination of the peculiarities dealing with advertisement influence on verbal tastes of the modern Ukrainian society communicants. The trends, which have been formed in the senses of the Ukrainian speech carriers under the influence of the advertisement, are revealed. The conclusions are made as follows: at the early of the XXI – st century the advertisement has become a loaded indicator of social processes occurred in the modern society and national communicative culture component.
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