Political Discourse Analysis: Milton-Model Focus

Abstract

Abstract. In the article, the author presents the analysis of the verbal influence (also known as suggestion) realization  phenomenon in political discourse, which is usually understood as a holistic combined image of the text (be it an advertisement slogan, a political program, a speech, or an interview) itself and the emotions of its recipient and addressee, including the specificity of perception, external and internal circumstances, its pragmatic, linguistic and extralinguistic aspects, etc, and is aimed at a a political subject’s (politics, political force, power) influencing a political object (audience, electorate, voter). As per usual, political discourse and the potential suggestiveness it possesses are studied from the standpoint of Psychology, Communicative Linguistics, Sociolinguistics, Speech Acts Theory, Advertisement Theory, PR / GR, Political Linguistics and other related sciences, but the author proposes to research the peculiarities of perception, processing and generation of information and its transformations from in-depth thought structures to on-surface speech patterns with the help of involving Neurolinguistic Programming as a modern science which deals with analyzing such concepts. In order to fully research the political discourse, which in the network of this article is represented by the political speeches, electoral advertisement slogans, political programs, interview patterns, and press-conference extracts of the leaders of Ukraine, USA, France, Spain, Italy, Canada, Germany, the author involves the meta- and Milton-model analysis of the text having been researched and developed in the NLP paradigm in order to isolate the actual linguistic influential patterns (markers of language metamodeling processes, simple, complex and indirect inductions). The linguistic algorithm of Milton-model analysis of political discourses having been researched and visually illustrated with relevant examples combines a complex scientific approach within such multisubstrate science as NLP, and thus it will allow not only to single out dominant strategies of constructing texts and mechanisms of these discourses, but also to highlight the ways to counteract their negative effect, as well as serve in the construction of appropriate planning decisions in the field of optimizing the effectiveness of political communication.