Marketing tool for the development of organic production market in Ukraine
DOI:
https://doi.org/10.31548/bioeconomy2020.04.011Keywords:
органічне виробництво, ринок органічної продукції, органічний сектор, стратегія розвитку, розвиток ринку, маркетингові стратегії.Abstract
The paper discusses the current state and prospects of production and sale of organic production in Ukraine. Certain empirical factors were characterized, such as the available resource potential for the production of organic agricultural goods. Its exports and consumption on the domestic market.
It is determined that the organic sector is a very promising direction in Ukrainian agriculture. The necessity of forming and implementing a marketing strategic approach aimed at developing the organic production sector is considered.
The main conceptual elements and basic priorities of the marketing strategy for the development of the organic market are presented. The article presents a model and algorithm which helps to create a marketing strategy for the development of organic production in Ukraine, which considers the core features of enterprises in the agricultural sector of the economy, which will ensure that all factors affecting the results of production are taken into account.
The author emphasize that the novelty of the proposed strategy will consist in focusing on the areas of improving the system of development of the organic sector in Ukraine.
The article concludes that the implementation of the proposed marketing strategies for the development of organic production will bring this area of activity to a new level of efficiency.
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