The ice crean industry development problem in Ukraine.

T. Y. SHARAHMATOVA, H. S. Tanasova


The article considers the main problems of the ice cream market in Ukraine and studies the consumer preferences of the population. The analysis of the ice cream range on the Ukrainian market has found that the modern enterprises do not produce ice cream for gerodietetic purposes. Therefore, it is appropriate to develop this ice cream technology for the nation’s health support.

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