The bases of the digital economy in the strategy of development of the agrarian sphere of Ukraine

Abstract

Introduction. The rapid development of digital infrastructures as well as the European Union's initiative have contributed to the implementation of the digital economy, which is extremely important for the social development of the traditional sectors of the economy and public administration sphere, and is an area with unrealized potential both in the European Union and Ukraine. The Concept for the Development of the Digital Economy and Society of Ukraine for 2018-2020 has recently been approved and a plan of measures for its implementation has been ratified. The prospect is to create a digital community with a combination of communication markets of EU member states and non-EU countries in order to simplify the process of information exchange, improve the reliability of systems and data protection, and expand the business capabilities of the participating countries of the digital community

Purpose. Theoretical substantiation of the content and components of the digital economy, to study and analyze the preconditions for its implementation inUkraine. To generalize the characteristic features and indicators of the level of development and penetration of information and telecommunication technologies, in particular in the agrarian sector of the economy. To highlight issues related to the competitiveness of the digital economy inEurope. Identify the main goals and directions of the digital development of the economy and priorities of the agrosphere. To argue that digital technology is both a huge market and industry as well as a platform for the efficiency and competitiveness of all other markets and industries.

Methods. System analysis

Results. The main factor in the introduction of the digital economy in 2001, according to T. Messenburg and in the scenario of accelerated digitalization ofUkraine, is the development of digital technology infrastructure in all sectors of the economy and public life.

An important component of the formation of the information society and digital economy inUkraineis the use of opportunities of modern information and telecommunication technologies for the creation of information and new knowledge, as well as goods and services, and effective exchange of them. Information and telecommunication technologies in the conditions of intensive development of market relations is one of the most important elements of the strategy of development of the agrarian sphere ofUkraine.

Special attention in the Concept for the Development of the Digital Economy and Society of Ukraine for 2018-2020 is given to the areas of digital development of the agrarian sector, which will have a positive effect on the digitalization of rural infrastructure, in particular, with the connection of villages to high-speed Internet access networks. The level of development of information and telecommunication technologies is the basis of implementation of projects of digital economy. The state and prospects ofUkraineand the agrarian sector of the capital region regarding the readiness for introduction of the digital economy by the National system of indicators for assessing the level of development of the information society have been analyzed.

Taking into account the analysis of the Ukrainian economy in terms of attracting information and telecommunication technologies, the unevenness of "informatization" was determined depending on industries and sectors. Thus, the financial sector is most developed in this direction, and, for example, the governmental sector lag far behind. Separate digital solutions inUkrainehave been operating for a long time. However, they are concentrated mainly in large cities. And only where there is a high-quality Internet coverage. Therefore, the digital gap inUkraineis, first of all, in unequal access to the Internet throughout the territory.

In accordance with the strategy of development of the agrarian sector, the task is to reorganize the management system of such a sector of the economy as the agrarian sector in terms of its content and form, with the use of more effective methods of economic regulation in the market conditions and the democratic influence of the state on the development of agro-industrial production, using the latest information technologies, in particular the digital economy.

Undoubtedly, the digital economy opens up new opportunities both in creating a product and in representing its potential buyer. Moreover, the competitive advantages in this area receive new forms of cooperation - the so-called "technological platforms". Bright examples of such platforms are international Alibaba, Amazon, eBay or domestic olx, rabota.ua. and pokupon.

 Discussion. The Concept for the Development of the Digital Economy and Society of Ukraine for 2017-2020 ("Digital Agenda") is the first step towards stimulating domestic markets for consumption, introduction and production of digital technologies. The opportunity to implement an accelerated digital development scenario, as the most relevant forUkraine in terms of challenges, needs and opportunities, is emphasized. Identified components of the script, first of all, to reduce the asymmetry of access to the Internet throughout the territory. Today,Ukraine is at a unique stage of development, when it is still possible to do so, with creative culture and the ability to generate ideas, as highlighted by the Global Innovation Index.

The connection of Ukrainian scientific digital infrastructures to the European cloud of open science and European data infrastructure will give an impulse to solving urgent Ukrainian scientific problems with minimal use of state resources.

Keywords: digital economy, infocommunications, digital technologies, digital development, digital market, information, IT companies, digitalization, cyber-physics space