Development of tourism in Ukraine and its regions
Abstract
The world and domestic experience of development of regional tourism in modern conditions is analyzed. Conclusion is made about the importance of the industry as an integral part of the mechanism of functioning of the national economy and the need for new approaches in the formation of regional markets for tourism services to improve their efficiency. The role of regional tourism development programs as one of the key factors of the regional tourism policy is characterized. The possibilities of the explored Chernihiv region in terms of the prospects of tourism development are determined and proposals in this direction are presented.
Keywords: regional tourism, tourist complex, branch, local government, recreation, economy, tourist productReferences
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