MARKETING AND INNOVATIONS : INTERCOMMUNICATION AND INFLUENCE ON ACTIVITY OF ENTERPRISE

Authors

  • T. M. Gaponenko

Abstract

In the article the scientific going is systematized near determination of essence of concept "innovation" and this determination is specified. Description of intercommunication of marketing and innovations and their influence is given on activity and development of enterprise. Problems and consequences of application of innovations and marketing principles are analysed in activity of enterprises.

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Issue

No. 200 (2014): Частина 1 (англ)

Section

Article

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