THE ESSENCE OF THE COMPETITIVE ADVANTAGE PROVIDING IN THE CASE OF "METRO Cash & Carry UKRAINE"

Authors

  • D. O. Kravchuk

Abstract

A detailed analysis of the mechanism of the systematization of competition advantages while building the matrix of competing map of the market has been carried out. The present state of "METRO cash and carry" competition has been outlined. A range of factors, conditions of functioning and certain specific features of wholesale enterprises have been analyzed.

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Issue

No. 200 (2014): Частина 2 (англ)

Section

Article

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