ТЕОРЕТИЧНІ ЗАСАДИ МАРКЕТИНГОВИХ КОМУНІКАЦІЙ ТА ІННОВАЦІЇ В ЇХ РОЗВИТКУ
Abstract
Розглянуто теоретичні засади маркетингових комунікацій. Проаналізовано інновації в їх розвитку на прикладі соціальних медіа, як таких, які є складовими маркетингових комунікацій, та виступають каналами для них. Розглянуто роль та можливості використання соціаль-них медіа в комунікаціях підприємства зі споживачами.Downloads
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