КОРПОРАТИВНІ ІНФОРМАЦІЙНІ СИСТЕМИ ТА ЇХ РОЛЬ У МАРКЕТИНГУ

Authors

  • С. В. Сидоренко

Abstract

Розглянуто  тенденції  та основні напрями розвитку корпоративних  маркетингових  інформаційних  систем  в  Україні.  Проаналізовані
умови виникнення потреби в них, вимог до них, наведено приклади  та
пропозиції щодо їх розробки.

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Issue

No. 181 (2013): Частина 4 (укр)

Section

Article

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