МАРКЕТИНГОВЕ ДОСЛІДЖЕННЯ ПОРТРЕТУ СПОЖИВАЧІВ ПОСЛУГ СІЛЬСЬКОГО ТУРИЗМУ
Abstract
Досліджено існуючі підходи до сегментації споживачів послуг
сільського туризму й представлено результати власного
маркетингового дослідження з метою формування соціально-
психологічного портрету споживачів послуг сільського туризму.
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