FEATURES OF MARKETING FOR BIOTECH PRODUCTS

Authors

  • Y. S. Larina

Abstract

The article deals with the essence and principles of marketing for biotech products. It displays the relationship between the marketing of biotech products and commodity innovative enterprise policy. Approaches to the forming of marketing strategy of companies which produce biotech products are suggested.

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Issue

No. 181 (2013): Частина 4 (англ)

Section

Article

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