ВИЗНАЧЕННЯ ЧИННИКІВ ТА ІНСТРУМЕНТІВ ВПЛИВУ НА ФОРМУВАННЯ ЦІЛЬОВОГО РИНКУ М’ЯСОПЕРЕРОБНИХ ПІДПРИЄМСТВ

Authors

  • М. В. Філіппов

Abstract

Узагальнено чинники впливу на обсяг попиту продукції
м’ясопереробних підприємств, які необхідно враховувати при формуванні
виробничої програми.  Досліджено підходи до визначення елементів
комплексу маркетингу та виявлено проблеми, а також визначено вплив
комплексу маркетингу на цільовий ринок.

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Issue

No. 200 (2014): Частина 4 (укр)

Section

Article

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