Gender approach to cultural linguistics
DOI:
https://doi.org/10.31548/philolog0(292).2018.0159-166Abstract
Cultural linguistics is a new multidisciplinary branch of knowledge which aims to learn a particular ethnic group`s basic concepts which are realized in communicative behavior of its native speakers and help us to understand their mentality. Gender relations have a strong impact on linguistic world image formation. This problem isn`t well researched and provides one of the most prospective fields of research in linguistics.
Studying the different types of communicative behavior that are influenced by different factors (social, professional, age-related and gender) can help scientists to learn more about an ethnicity`s views on the world and so that to create some effective strategies of communication between foreigners without any misunderstandings.
The aim of this article is to sum up the main scientific researches about the usage of gender approach to cultural linguistic through an explanation of the connection between the terms language — culture — gender.
Each speaker is a representative of the national character and its perceiving of the reality. Concepts «male» and «female» are basic and existential notions for every culture and are represented in the general system of all languages. But there are always some national specific features which are enshrined in various stereotypical forms. Their nature and number define the level of androcentrism — the masculine point of view that dominates in the majority of languages, its degree varies in different cultures.
This study proves that the communicative behavior of a person should be explained not only through his personal characteristics but also including the gender stereotypes which are the important part of the ethnocultural mentality which determine the way of life, social roles, manners and perception of people of different sex.
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