FINANCIAL PLANNING IN THE MANAGEMENT SYSTEM OF ENTERPRISE DEVELOPMENT

Анотація

Entities in Ukraine are established and operate under market conditions, focusing on meeting the demand for certain products and services. This economic activity on general principles of commercial calculation, the basis of which is self-financing, self-governance, the rule of law, economic responsibility and entrepreneurship. However, it is in the mode of competition - competition for success. This makes it necessary to carry out business activities on the basis of evidence-based planning. Ignoring this condition also leads to an underestimation of current market factors and, as international experience, a sharp reduction in profitability and even losses, and ultimately to the collapse of the financial company, or individual commercial projects.