Peculiarities of the expressive means use in English small form texts
DOI:
https://doi.org/10.31548/philolog0(263).2017.0208%20-%20215Abstract
In modern science text as a data carrier is recognized in its various forms to be a powerful tool of influence on the human mind. Expressiveness as a way to provide speech and language with specific distinctiveness gives the author an opportunity not only to more fully and accurately express their attitude to the described facts, but also to influence the listener, manage its perception and understanding of the text.
The article deals with peculiar features of small form texts, in particular expressive means used in these texts. It highlights the lack of unity in the approach to the interpretation and terminology definition of small form texts, their diversity and genre classification. It draws attention to the role of small form texts in shaping attitudes and interests of the audience. It is observed that the impact efficiency of small form texts depends on the use of means that appeal to hidden or explicit expectation of the audience: on the semantic level – direct call to action, exclamation, rhetorical question, presuppositions, contrast; metasemiotic –connotative, associative value; metametasemiotic – psychoanalytic motivation and performance by means of suggestion and persuasion. The analysis was provided to trace the connection between linguistic and stylistic means used in various small form texts and their purpose – to increase the emotional impact on the reader, to draw the attention to the text, to inform about the events or facts.
It is determined that the use of certain expressive means in small texts is predetermined by their genre affiliation and various functional purposes. In texts, such as ads, posters, notes, summaries, that are intended to inform the audience about a particular event, oriented to fast perception of information, tropes and stylistic devices are used relatively rarely. Other types of small form texts such as small announcements, annotations, and mini-reviews, advertisements, comic lyrics are often enriched with expressive means of the language, since they are directed not only to create an objective picture of reality, to provide comprehensive understanding of the subject of conversation (as in analytical genres), but what is important, to form a certain (usually positive) attitude, therefore, to stimulate the reader of the text to certain actions.
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