??ultifunctionality as a pragmatic characteristic of epideictic discourse

Abstract

The article is devoted to the issue of multifunctionality of epideictic discourse as one of its key pragmatic functions. We have identified the main functions of epideictic speeches: argumentative function; declarative function; function of creating a certain psychological and emotional state; function of producing an aesthetic effect; socio-semiotic function manifested in reproducing or transmitting certain knowledge and social values; world-modeling function, namely formation of values, creation of models for determining the non-discursive reality.

Epideictic discourse is understood in the research as a kind of conceptual semiotic space which reproduces and forms the combination of social and sociocultural values integrated in the key concept of ?uniting solemnity / sublimity?. In terms of pragmatics this concept correlates with the generalized complex goal (to reveal the significance of an event or a person with emotional accord of the audience, and maintain / create the own positive image), subconcepts (freedom, equality, justice, reputation, dignity, life, reward, success, memory, respect), which, being the common categories from different spheres of institutional and everyday communication, ensure the contact of epideictic discourse with other discourses: political, administrative, educational, household, etc.